The 3 Big Reasons Why a Mini Web Site Still Outsells Social Networking Sites

Unless you’ve been living in a box you will have seen all the hype about how you can make “millions” by spending time on the big social networking sites. However, here are the factors about trying to sell on sites like Facebook or Twitter that mean you could be wasting your time. You see, there is something that your social networking page wont do as well as a traditional sales mini web site… and that is sell!

There are several reasons why mini web sites are still way ahead in the internet selling world. These powerful features mean that, when it comes to selling on the internet, the single page mini web site still outsells social media. This is why you really need to weigh up the pros and cons of  mini web sites against the time you spend on the social media sites. You need to ask, “Would this time be better spent developing a sales mini web site to present your sales message online.?”

So, here are the top 3 reasons why the single page mini web site still outsells the mighty social media giants!

1. Single Purpose
A social media page is there to present information, and it does this in several different ways. You may have friends, comments, posts, tweets, video, invitations, etc – For the media page, this is how you communicate with others on the site.

All this activity helps your readers hang around your page, and read your information. You can clearly see from this how a sales message could easily get lost. It’s just one item in the flow of hundreds of other messages, content and media.

Conversely, the single page sales site only has one focus, and that is to push your sales copy. This focused marketing gives the sales mini web site a huge ability way above it’s simple construction or small size. Everything on the mini web site’s single page is designed to support the purpose of the sales message – that is, to get that buying click from the reader.

2. Not in a Buying Mind
If someone comes to your mini web site they are looking for your pitch. There is little doubt in their mind what’s going to happen when they land on your site – that’s right, they will be sold to! They are expecting to see what your product is about, and if it can solve their problem. This means that when someone finds your sales site they are more likely to be in a buying fame of mind.

Contrast this with the social networking site where it’s common practice to have no sales message at all. When was the last time you went to Twitter or facebook to buy something? This is one reason why sales messages on social media sites are so badly received by readers. Your followers or friends are there to mix and socialize. Not buy your latest product!

It’s like being invited to go to dinner with a friend. When you get there you are subjected to a pitch to try to sell you a new watch. Are you really interested? Would you rather he just stopped and chatted to you like a friend would? Sales pitches on social media is just is the wrong message at the wrong time.

3. Only One Page
Social networking sites, by their nature, will have multiple pages covering different subjects. It’s common for readers to click between pages while following links, or themes, through the content. This is great for browsing, but would be disastrous for a sales page.

The single page format of the mini web site means that when a reader lands on the sales page they don’t need to navigate away from that page. Everything they need to see is presented on that page. They don’t need to make decisions about where to go next, or which link to click on.

On a mini site you are in control, and the reader follows your message through, in the intended sequence. This is the primary reason why mini sites continue to outsell social networking sites.

So, if you have been tempted to transfer your selling from a mini web site to social media pages on the back of all the internet hype then think again! This step could seriously damage your ability to sell.

The real way to internet marketing success is to use social media pages, and sales mini web sites, together. The way to do this is to use your social media pages to pre-qualify your readers and then invite them to read your sales message on your mini web site.

This will ensure that the visitors that land on your sales mini site are those that are most interested in your message, and your product. This ultra targeted traffic will automatically translate to more sales, and to higher profits.

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