An Optimised Website is What Your Business Needs

Amazingly  there are about 1.3 million small  companies in the United Kingdom that don’t have a web presence. These businesses do have a website, much less an optimised website. Most manage to have a poorly designed and ineffective presence online. Whatever industry you’re in, the Internet must be a fundamental part of your strategy. You should ignore it at your peril.

There are numerous reasons why the Internet is not completely embraced by small businesses. Many business owners wrongly believe that a website is something that would serve very little purpose for their company. This  could not be further from the truth. The costs of having a great optimised website designed are much lower than you may first assume. A website that will be a vital asset for years to come will generally cost no more than £500 to £1000 or a single page advert in an issue of a trade mag. There’s no reason for any company site to look like it’s been designed and developed by a complete novice, but it’s important to get it right the first time. Choosing a web designer based on them offering the cheapest price might be attractive in the short term but won’t ever garner long term good results. You should see your site as a long term investment, just as you would when purchasing a shop frontage, installing computer systems or hiring a new employee.

Having a website is very a cost effective way to advertise your business and immediately show a creditable, professional image. But, having a website isn’t always enough. Apart from the design, general layout and content the most important part of an optimised website is making sure that it is SEO ready, so that you get traffic. There are a number of ways to get your site noticed online including offline advertising, internet marketing and PPC but the most effective of all is SEO.  SEO stands for Search Engine Optimization – which simply put is the process of optimizing and improving your website content in order to increase traffic to your site. The higher your website appears in the search engines, the greater the chances that your site will be clicked on . Most companies that do have an online presence are in many cases offering little more than online brochures. They are usually impossible to find on the main search engines unless someone actually searches for them by name.   The top 10 results will attract the most traffic, with the top spot getting most of the clicks. It is a common misconception that it’s hard to rank high for these kinds of search terms and best of all the resulting traffic and potential customers are all free. The number one position on Google receives 42% of the clicks. Below the top few spots, the percentages decrease massively. If you had an optimised website, it could be appearing on page one of the search results, and you would not be missing out on a lot of visitors or potential customers. Every company should have, at the very least,an optimized website. Speak to us today at SEO Essex - as the leading   Essex SEO company  we can help your business get to the top of Google.

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