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Social Media is New Trend in Advertising

Over time, traditional ways of advertising and marketing has shaped the image associated with long term manufacturers. As a result of their early exposure as well as time as their foundation, it can be really challenging for new and smaller companies with minimal advertising budget to position themselves among their specific shoppers. The Internet is the source for getting information and targeting your customers on social media sites has become very effective.

However with the changes in technology, smaller businesses can have the same publicity as big organizations do even when they use less of traditional marketing. What’s more is that, it gives quite a bit of cost savings. This can certainly be a last resort for corporations who want to turn things around or companies who simply want to make it big at a minimal cost.

Businesses can now obtain real time feedback from their targeted consumers and if proper seo strategies are applied, potential prospects seeking a certain product or service might find your site, and social websites sites like Facebook or Twitter. They don’t have to worry on costs to obtain additional publicity in the future unlike traditional media.

Marketers are turning their eye on the internet to focus on on their niche and at the same time have a direct conversation with their buyer. There are numerous methods promotion over the internet, one of many strategies would be social media marketing where marketers make use of blogs, social media and more.

How can blogs and social media work for your business?

Blogs and Social media are a good way to inform something about your brand and at the same time build interest and reputation among your visitors which in time can convert to become your customers. Furthermore, readers could immediately provide comments which usually show more credibility to new visitors. The best of all, your website is accessible every time, all it requires is to drive website visitors to it. This type of publicity and interaction is definitely a lot better than using traditional types of marketing.

One thing to make note of would be that the individual who would be responsible for your web marketing should have quality copywriting skills to ensure that your site will have a higher rate of conversion for each and every visitor that drops by.

Know more about tips on how to begin making your internet business a winning success

Is Social Media Really Important With Having a Blog?

Do Not Under Estimate the Importance of RSS ReadersSet up an RSS feed:

1. RSS feeds benefit publishers by letting them syndicate content automatically at the same time as benefiting readers who want to subscribe to timely updates from preferred blogs or websites.
2. In essence what happens is all those feeds from as many sites as you chose to draw from come into one place where the reader can view them all.
3. RSS feeds are read using an “RSS reader”. A user subscribes to a feed by clicking the RSS icon in a web browser. cursos de animacion 3d . The RSS reader checks the user’s subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to monitor and read the feeds.

It’s a good idea to start social book marking your stuff’ including all your videos and your high value blog posts.

This will open up channels to your website creating back links and visitors; examples of social media book marking sites include: Digg, Reddit, StumbleUpon,Google buzz, del.icio.us, Mixx, Fark, Clipmarks, Newsvine, Propeller, Mister Wong, Blinklist, and faves; but there hundreds more.Now I know that most of these sites are US based but UK people do use them. As far as I can tell there are few if any of note specifically focused on the UK.

Your Blog should be integrated into all aspects of your social media initiatives;

1. Every post should be promoted via twitter;
2. When videos are included in a post each should be uploaded to the main video upload sites,
3. All your blog posts with video should be posted to facebook and LinkedIn social media sites,
4. And if its of real interest you should make a Pod cast of the blog post video and up load it to the main Pod cast channels although for the minute its itunes that is the most important

One important guideline is that a significant percentage of your blog posts should include a short video, with commentary. The commentary should be a repeat of the same information presented in the video; its for those that prefer to read quickly, including giving any links that are mentioned in the video,One of the most frequent questions about blogging is this:What is more important the quality of the content of a blog or the frequency of the updating of the blog itself? i.e. do we go for a few infrequently placed really good articles or loads of average fare? Now of course frequency is an issue and it is important. Who wants to repeatedly go back to a blog and see very little that is new? Nobody! If you do take this approach then you’ll quickly find that the few that come in the first place start coming back fewer and fewer times if you’re not updating.So, if you want regular visitors, whom you’re seeking to build rapport and relationship with, you must keep updating regularly.But above all else,, whether considering the blog from the readers perspective or the search engine’s, it’s the quality of the material that is by far the most important factor in your success.This is where most go wrong and loose what following they have built because the substance in the blog just isn’t there to warrant repeat visits from members of social media sites.This means whether you use a daily, or a once or twice a week or a twice monthly blog update regime this is far less important than only Blogging when you have something relevant, valuable, timely or interesting to say to those you’re targeting.The upshot of all this is that you must keep on top of your Blogging:

1. You must be doing your research; you must be developing new or fresh insights;
2. You should be shaping up interesting angles;
3. You must be posing questions to stimulate debates and new threads at social media sites;
4. You need to get off the fence and polarize folk into taking a position;
5. You need to be providing an insider’s perspective, developing an angle, or taking a stand, whatever it takes to be someone people appreciate hearing more from.

The adoption of such a tack will mean your blog will get backlinks, people will respond and make comments; people will quote your stuff’ and it will be seen as useful and worthy of future visits.The result your market profile will become ever stronger, you will enjoy better search engine rankings people will see you as someone with something say; people will start to appreciate your worth and a whole new world will open up.A problem for some firms that have started using Blogging and the social media is their failure to manage it as a means of attaining beneficial results.Jumping into Blogging & social media initiatives without knowing what clearly defined benefits you seek to attain is a totals waste of time. as usually this means that little will achieved as there is no focus in what you’re doing and no integration in the campaign context with other social media sites.Real value must be defined from both the client’s and the firm’s perspectives.There is no purpose in doing something that will take time and resource if its not clear why you’re doing it, how all parties will benefit and where should be the focus to achieve the desired benefits.For example For your firm the benefits of your blogging and social media activities might be

1. To improve the service innovation process by encouraging customer input;
2. To build trusting relationships with prospects that translate into new client contracts;
3. To identify service short falls via client feedback;
4. To understand what people think of you and what is being said about the firm in the local context;
5. To connect and build relationships with other firms that result in JVs or new business;
6. To get happy clients to become advocates of the firm;
7. To reinvigorate past clients to use the firm once more; or
8. To build must use status for the firm in its area of expertise or To build go-to status for the firm’s business leaders

Then from the client’s perspective the benefits might be:

1. The provision of excellent quality information communicated in ways and at times when they want to receive it;
2. To gain the feeling that the organization values and really cares about them;
3. To enjoy a great experience when interacting with the company;
4. The ability to affect how a service is being marketed or created thus giving a feeling of contribution and involvement; and
5. They can enjoy special Offers and promotions which they take exclusively through the social media channels they like to use or at the blog.

These may or may not be specific to your clients as there will be hundreds of objectives and resultant benefits arising from the effective use of the social media sector by sector, practice by practice.The key here is actually setting up these value statements so that you have a clear idea in what areas and how, the firm its partners, prospects and clients who are consuming your materials and entering into dialogues with you are benefiting.Why?Because herein lies the raison d’etre for committing too and implementing your Blogging programme and your social media plan.You can see many more articles like this at our Online Video for Professionals blog.Stephen Kember is Proprietor at Online Video For Professionals; a firm dedicated to supporting the business owners of professional services firms in the UK and France with their online marketing using online video and the social media to establish relationships, build trust and get more of the right sort of clients.

Is Social Media an Important Component of Your Blog? 

Is having a blog central to a social media plan and if so how should it be used?

Something that is often missed or passed over by many commentators when talking about the effective use of social media is the importance of your own website or blog in the context of your social media activities. Indeed listening to some all you need to do is have a facebook account!

No. This is not the case; its selling yourself and your firm far short.

Working with a blog should be central to everything you do.

Don’t let web designers or agencies who want to develop an expensive Web 1.0 style website tell you differently; refer them to this blog post.

The social media provide the means to build rapport, relationship and trust; this is where you become known, liked and trusted but its not where the business is conducted.

Why?

Because this is done back at your blog. The blog should be you center or hub where everything is pulled together in one cohesive, substantive and all encompassing center of excellence.

The social media utilities are where you create excitement interest and enthusiasm, and your blog is where you pull it all together.

So if its that important, where should one start?

The starting point is not to start but to look and learn!
The starting point is to research the social media world; try it out as a user. In this way you’ll come to see how your blog might fit in the wider context;
then …

1. Set up an RSS reader and subscribe to blogs;
2. See what is really popular and think about what it means for you and your output;
3. Sign up on twitter and see what others in your sector are saying and doing [it may not be good]; its a good idea to do Twitter searches on your competitors;
4. Make a commitment to actively follow people on Twitter who you find or who you know put out great quality content on their blogs so you get to see it as it comes up;
5. Sign up at a mix of social media book marking sites and engage; see how others use their blogs in this context;
6. Visit the main networking sites for your service arena;
7. Visit relevant forums and start posting a few comments, but only when and where you can add value;
8. Get a feel for it, take your time, see how it all works; get a feel for where you feel most comfortable

Remember that when your social media plan, your online videos, your podcasts and all else is in place you’ll have a fully interconnected series of new media sites that work in concert on your behalf; but don’t try or even think you can set it all up in a day and that’s it; it doesn’t work like that!

When you’re comfortable the 1st thing to do is to set up your own blog and simply start blogging with your very best materials.

A blog is a powerful tool as it allows your readers to: add content and to subscribe so they are automatically notified when content is updated; they also automatically ping the search engines when content is updated.

I recommend a WordPress blog as they are simple to set up and there are many free plug-ins available giving extraordinary functionality dependent on what you want to do.

The great thing about WordPress is that there is almost no set up but the downside with hosted blogging is that it does not deliver as much search engine benefit because the content does not reside on your website domain; therefore I recommend getting your own keyword focused domain name and placing your WordPress blog there;

All the main hosting providers have ready made arrangements for facilitating a WordPress blog so it really is very easy to set up.

The keys to effective use of your blog really are very simple:

1. Focus your posts on things that are current;
2. Address issues your target audience are concerned about or interested in;
3. Make sure each blog post is keyword optimized for words people are searching for that the post focuses in on;
4. Encourage people to contribute to debates;
5. Post the answers to the questions, problems, and challenges that you know from looking elsewhere that people are asking;
6. Don’t be afraid of controversy and taking a stand; this encourages participation; and
7. Focus on developing active conversations that draw more and more people into the frame;

Its also important to:

1. Post links to your facebook, Twitter and LinkedIn and other social media sites whenever you make a new post;
2. Think about guest Blogging on other high traffic, blogs using well written posts with a bi-line and a link back to your own blog;
3. Keep asking for comments, asking questions, seeking opinions and do make sure that you comment on all the substantive comments that folks make on your blog;
4. Visit the blogs of those who are commenting and write on their sites; and where appropriate link to their content in your blog posts and via Twitter; all is well as this becomes infectious and everyone benefits.

WordPress templates are also readily available giving preset functionality helping the newbie to quickly achieve the desired results.

I use the Socrates template which you can find out more about by clicking on the Affiliate link word ‘Socrates’ at the very bottom right hand side of this blog page.
Your blog should become the main way for people to really come to know you and your firm.

Do people want to go to your blog per say? No! So why have one?

Because on your blog, with its keyword titled and optimized posts, prospects will find the answers to their questions and get to know you as you help them to understand more.

When considering the potential of the social media, its not the utilities themselves, be it your blog, facebook, twitter, the social book marking platforms or news sites or LinkedIn that are important, it’s the information they contain.

continued: Social Media Integration With Your Blog – Part 2

Stephen Kember is Proprietor at Online Video For Professionals; a firm dedicated to supporting the business owners of professional services firms in the UK and France with their online marketing using online video and the social media to establish relationships, build trust and get more of the right sort of clients.

The 3 Big Reasons Why a Mini Web Site Still Outsells Social Networking Sites

Unless you’ve been living in a box you will have seen all the hype about how you can make “millions” by spending time on the big social networking sites. However, here are the factors about trying to sell on sites like Facebook or Twitter that mean you could be wasting your time. You see, there is something that your social networking page wont do as well as a traditional sales mini web site… and that is sell!

There are several reasons why mini web sites are still way ahead in the internet selling world. These powerful features mean that, when it comes to selling on the internet, the single page mini web site still outsells social media. This is why you really need to weigh up the pros and cons of  mini web sites against the time you spend on the social media sites. You need to ask, “Would this time be better spent developing a sales mini web site to present your sales message online.?”

So, here are the top 3 reasons why the single page mini web site still outsells the mighty social media giants!

1. Single Purpose
A social media page is there to present information, and it does this in several different ways. You may have friends, comments, posts, tweets, video, invitations, etc – For the media page, this is how you communicate with others on the site.

All this activity helps your readers hang around your page, and read your information. You can clearly see from this how a sales message could easily get lost. It’s just one item in the flow of hundreds of other messages, content and media.

Conversely, the single page sales site only has one focus, and that is to push your sales copy. This focused marketing gives the sales mini web site a huge ability way above it’s simple construction or small size. Everything on the mini web site’s single page is designed to support the purpose of the sales message – that is, to get that buying click from the reader.

2. Not in a Buying Mind
If someone comes to your mini web site they are looking for your pitch. There is little doubt in their mind what’s going to happen when they land on your site – that’s right, they will be sold to! They are expecting to see what your product is about, and if it can solve their problem. This means that when someone finds your sales site they are more likely to be in a buying fame of mind.

Contrast this with the social networking site where it’s common practice to have no sales message at all. When was the last time you went to Twitter or facebook to buy something? This is one reason why sales messages on social media sites are so badly received by readers. Your followers or friends are there to mix and socialize. Not buy your latest product!

It’s like being invited to go to dinner with a friend. When you get there you are subjected to a pitch to try to sell you a new watch. Are you really interested? Would you rather he just stopped and chatted to you like a friend would? Sales pitches on social media is just is the wrong message at the wrong time.

3. Only One Page
Social networking sites, by their nature, will have multiple pages covering different subjects. It’s common for readers to click between pages while following links, or themes, through the content. This is great for browsing, but would be disastrous for a sales page.

The single page format of the mini web site means that when a reader lands on the sales page they don’t need to navigate away from that page. Everything they need to see is presented on that page. They don’t need to make decisions about where to go next, or which link to click on.

On a mini site you are in control, and the reader follows your message through, in the intended sequence. This is the primary reason why mini sites continue to outsell social networking sites.

So, if you have been tempted to transfer your selling from a mini web site to social media pages on the back of all the internet hype then think again! This step could seriously damage your ability to sell.

The real way to internet marketing success is to use social media pages, and sales mini web sites, together. The way to do this is to use your social media pages to pre-qualify your readers and then invite them to read your sales message on your mini web site.

This will ensure that the visitors that land on your sales mini site are those that are most interested in your message, and your product. This ultra targeted traffic will automatically translate to more sales, and to higher profits.